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"Stop
Apologizing," Women's Health & Fitness, October 2005.
On substituting "I'm sorry" with another phrase: Sherron Bienvenu, an
expert in gender differences in the workplace with a PhD in social
psychology, recommends trying, "That's too bad," or "I'm sorry to hear
that," when trying to empathize with a friend. If you do need to
acknowledge an error, try "I regret that happened," or "I take
responsibility for that."
"The minute you say you're sorry, it is your fault and you are to blame,"
she says. "We're saying, 'It's my fault,' and that is what men are
more likely to hear."
Bienvenu says once we learn how to move past apologizing, we can start
finding real solutions to life's problems, especially in the workplace where
not saying "I'm sorry" can work to your advantage. "Using the words,
'I take responsibility,' says 'How can I help you resolve this?'" she says.
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"The Big Finish," Goizueta Magazine,
Winter 2005.
Clearing the Hurdles to Successful Execution: Sherron Bienvenu, professor
emerita at Emory...expert in management communications and social psychology
and visiting professor for the International MBA program at Helsinki School
of Economics...notes, "If you look at companies that have a consistent image
with all of their constituencies, they have a clear intention at the
beginning of the strategy state and build their identity for all their
constituencies based on those intentions."
Applying Execution Strategies at Home: "Today's executives are
very effective at the office, and what makes them effective in the workplace
will also work at home. You don't do your partner's work at the
office, so don't do your spouse's work at home. You train your
subordinates to become independent, so apply the same practice with your
children. You have a meeting and clearly articulate your needs, goals,
and experiences. Do it at home."
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"Making
Small Talk, Stirring Up Anxiety," The Boston Globe, December 19, 2004
Conversation
killers and taboo topics:
With newspaper headlines rotating
between religion and politics, it may be difficult to discuss current
affairs without invoking one, if not both of these normally taboo topics.
Surprisingly, specialists seem to be a bit more lenient about their
appropriateness. Most say they can be broached, but only where you know in
advance that you share a similar viewpoint or interest. But what if a
conflict ensues? Sherron Bienvenu, a senior partner with Communications
Solutions in Orem, Utah, uses a standard line like "I have a lot of hope
everything will work out," and then changes the topic. If pressed, she
suggests discussing a personal experience, before changing the subject or
moving on.
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"Vioxx Alters the Equation at
Merck,
The
Star-Ledger, December 5, 2004.
"The entire industry needs to be taking care of their employees," said
Sherron Bienvenu, a communications consultant and former professor at the
Goizueta Business School at Emory University who considers Merck's situation
a case study in how a company must communicate with its employees. "Pharma
people are all going to be skittish about their jobs."
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"Are You a She-Devil at the Office?", OPTIO. September 2004.
Journalist Helena Ranto-Aho translated her favorite points (from her
multiple-page article on Dr. Bienvenu in this Finnish business magazine ):
"To a she-devil another smart and
ambitious woman is a threat. At the work place, there is no shortage of
such devils," says professor Sherron Bienvenu.
Bienvenu claims that
she-devils clearly out number their male counterparts.
"Men are motivated by competition and
they enjoy their old boys network. Men can argue aggressively at meetings
and go play golf afterwards. For women the argument does not end with the
meeting - they tend to take disagreements personally. Competition does not
motivate women; they are motivated by affiliation."
"Women are not good at taking credit for
their accomplishments. If a woman succeeds, she thinks and says that she
was lucky, that her team worked extremely hard, and that she received
ample support from her mentor. If a man succeeds, he simply thinks that he
is smart and deserves it."
"People who are good on their feet are
tempted to prepare poorly. Their presentations can be very
entertaining but leave the listener with little else. The message often
remains unclear."
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"Industry Outlook: Women in Business," Utah
Business. September 2004.
Excerpts from a roundtable of women
leaders.
"No one argues that men and women, as groups, tend to--note the
qualifiers--bring different qualities to the table. If you look at profiles
of women millionaires, what is remarkable is that they have come into
traditionally male environments and brought wonderful female skills with
them. So the women who are really successful know when to use
traditionally feminine skills and when to use traditionally masculine
skills."
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"Men, Women, and Communication Breakdown: Six
Fixes," MSN Business Central. April 2004. Article on tips to smooth
the communication between men and women.

Women frequently rely on images about home and relationships.... Sherron
Bienvenu, a communication consultant based in Utah, says she "once told a
client that follow-up training would be 'icing on the cake.' I envisioned
icing as the finishing touch that completes the project and makes it most
presentable to the receiver. His perception of icing was of sweet,
unnecessary, junky stuff that you scrape off." Needless to say, she didn't
nail the deal.
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"Sugar and Spikes," Orlando Sentinel.
April 30, 2004. Article about mean girls becoming mean women.
Sherron Bienvenu, a business consultant who specializes in gender,
divides working women into two distinct categories: The ones who see a
potentially powerful woman and want her on their team, and the ones who want
her dead. "She takes one look at you and is plotting your demise."
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"Guy-Speak,
Translated," Cosmopolitan. March 2004. Selected quotes from Dr.
Bienvenu:
"Men are simply wired differently," explains Sherron
Bienvenu, PhD, professor emerita and communications expert at Emory
University. "They speak the language of logic and action, while women are
driven by their emotions and feelings, and this can cause all sorts of
misunderstandings."
"Everyone tends to perceive appropriate behavior based on
what they do themselves," says Bienvenu. "So if women put extra meaning
into what we say, we expect men to do the same. But that is not the case."
"Find a new way to talk to each other that breaks the
familiar 'she asks, he answers' mold," says Bienvenu.
"The use of humor often makes a woman feel that a man is
trivializing her concerns," says Bienvenu. "Tell him that you feel
diminished. If he's worthy, he'll acknowledge your feelings and be a bit
more serious."
Ask for
help? Yeah, right. "Make it a team problem, not
his problem,"
suggests Bienvenu.
"Men try to exit an argument as soon as possible, while women
will hash it out for hours," says Bienvenu.
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"Stand Up or
Shut Up," Succeed. Winter 2004. Article on standing up for
yourself in the workplace.
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"Equipped for Sales," Selling
Power. September 2003. Article on
presentation technology. Dr. Bienvenu talked about "the human touch."
"The worst problem with technology is that it is seductive," warns
Sherron Bienvenu. "Salespeople are often lured into the idea that if we use
high-tech presentation technology, we are immediately going to win clients
and make money. The truth is that we are only going to distract them with
bells and whistles."
Bienvenu believes that success ultimately hinges on a sales professional's
ability to convey a clear and simple sales message to audience members. "As
you add technology to a presentation, it becomes more necessary to simplify
your message," advises Bienvenu.
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Kauppalehti,
Daily Newspaper, Helsinki, Finland. March 27, 2003. Dr. Bienvenu
liberally quoted in feature article on the Helsinki School of Economics’ MBA
program. Included two color photos.
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"How Misconceptions Can Create Havoc in the Workplace."
Knowledge@Emory. September 2002.
Article largely based on interview with Dr. Bienvenu and including
many references to material in Business Communications (with Paul R. Timm).
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“In interviews, surprises can
be the norm,” Carol Kleiman, The Chicago Tribune. August 25, 2002.
Column based on interview with Dr. Bienvenu.
"I was asked by a large defense contractor exactly what I'd done in his
industry," Bienvenu said. "I couldn't say I had ever built large attack
planes, but I did say I didn't have to know how in order to teach workers
how to communicate better. I knew that the only way I was going to be hired
was if I didn't sweat."
Bienvenu didn't, was hired to teach one class, and then was retained for
three years. "Expect the trick questions and roll with them. Be prepared."
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“Practice makes interview
perfect,” The Daily Sentinel. Nacogdoches, TX. April 10, 2002. Based
entirely on an interview with Dr. Bienvenu. Included photo.
Bienvenu trains her students
to begin thinking things through before they get to the interview. . . .
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"Mentors pay it forward,”
Goizueta Business Magazine. Spring 2002.
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“Professor takes terror out
of job interviews,”
The Atlanta Journal-Constitution. March 31, 2002. Based entirely on
interview with Dr. Bienvenu.

“It’s such a terrifying
job market . . . I wanted to give these students an edge,” Bienvenu said.
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“Business Water Cooler
Stories.” Associated Press. March 19, 2002. Story ran in at least 15
newspapers around the country.
. . . management communication
professor Sherron Bienvenu prepares her charges with a collection of
‘nightmare questions’ during class . . . .
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“Same words, different
worlds in gender discourse,” Atlanta Business Chronicle. January 28,
2002. Based entirely on interviews with John Grey (Venus, Mars) and
Dr. Bienvenu. Included a quarter-page excerpt from
Business Communication: Discovering Strategy, Developing Skills.
It’s not about assigning blame
or a ‘right’ way to communicate, contend Bienvenu and Gray. It’s about
overcoming ignorance and recognizing differences. “A female employee who
sounds tentative and seems to lack confidence through nonverbal behaviors
such as a soft voice, tilted head, or lowered eyes may have been socialized
to communicate that way,” Bienvenu said. “She might really be quite smart,
but she never learned to communicate effectively.”
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“Expert advice,” FORTUNE
Small Business. October 2001. Piece on presentation skills. Included
photo.
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“Faculty lend voices to help
public understand tragedies,” Emory Report. October 1, 2001.
Recognized professors who had conducted media interviews in the wake of
9-11.
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“Increasingly, E-mail’s the
glue,” Atlanta Journal-Constitution. June 3, 2001.
“One of the decisions we make
as communicators in choosing the correct way to send a message,” Bienvenu
said. “Because it’s easy and fast, we are going to choose it. E-mail has
given us one more way to screw it up. The mouse often works faster than the
brain.”
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“Women and Road Rage,”
FoxNews: Evening News on Thursday. September 28, 2001, throughout the
day on Friday, Noon News on Sunday. On-camera interview about women drivers.
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“Working Women Won’t Come
Cheap Anymore,” The Atlanta Constitution, September 13, 2000.
Interview about salary discrepancies.
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“Delivering Better
Presentations.” Vitality, July 2000. Based on an interview with Dr.
Bienvenu (only source).
“Your audience will forgive
you if you walk too much or talk too fast,” Bienvenu said. “But they’ll
never forgive you—and you won’t achieve your objectives—if you’re not
enthusiastic. You must show sincere enthusiasm for them, their needs, and
your objectives.”
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Automotive News. 2000. Long
interview with Susan Carney providing background for her featured article on
women in the automotive industry.
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“Use Visuals to Enhance Your Closing,” Successful Closing
Techniques, May 2000. Based entirely on an interview with Dr. Bienvenu
(only source) and also contained quotes from the visual aid chapter of
The Presentation Skills Workshop.
“In selling, you are the
primary focus,” says Sherron Bienvenu, PhD. “Visual aids should help guide
your audience and reinforce your key messages—not distract them with glitz.”
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Evening News. Stod 2 (Iceland’s
Channel Two). September 23, 1999. Interview on workplace issues shared by
American and European women.
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Morganbladdid newspaper in
Reykjavik, Iceland. September 22, 1999. Quoted in an article on gender
differences in workplace communication.
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Connections (quarterly newsletter
of the Pennsylvania Medical Society). Summer 1999. Interview feature on Dr.
Bienvenu on the necessity of physicians to be good communicators.

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Morganbladdid newspaper in
Reykjavik, Iceland. June 3, 1999. Feature interview, business section.
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BYLGJAN FM 98.9. Reykjavik,
Iceland. March 6, 1999. Live radio interview on gender differences in
workplace communication
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“Say It Smart” .Aspire
Magazine. October 1998. Dr. Bienvenu liberally quoted in an article
about presentations.
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“Jobline,” GPTV. June 1998.
Interviewed on camera for a jobsearch special. Aired Dr. Bienvenu’s entire
interview (about 2 minutes).
-
Evening News. Fox 5 News. March
1998. Interviewed on camera for a women at work segment.
-
Aspire Magazine. December 1997.
Interview re: common errors by women at work.
-
Copley News Service. National
release in October 1997. Interviewed with Alison Ashton re: messages
communicated through business etiquette.
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“Emory’s Book Helps Business
People Communicate Across Cultures,” Today’s Atlanta Woman. Summer
1997. Feature on CrossTalk. .
"We realize individuals may
not exhibit the specific behavior we discuss,” Bienvenu says. In fact, the
communication model used throughout the book suggests, first and
foremost, that a business communicator should consider the specific
environment and situation in which the message will take place.
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“Thriving in a Life with
Options,” Atlanta Journal and Constitution. May 4, 1997. Personal and
professional profile of Dr. Bienvenu by Maureen Downey. Included section
front-page color photo.
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Peach State Radio. December
20, 1996. Feature interview on political correctness and gender.
-
“Emory professors’ book deals
with the multicultural global market,” The Decatur-DeKalb News. October 31,
1996. Feature on CrossTalk.
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Atlanta Business Chronicle. October
18, 1996. Article about CrossTalk.
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Book helps business people
communicate across cultures,” Emory Report, September 23, 1996.
Feature on CrossTalk.
Bienvenu writes, “If your audience perceives that you are
credible, you will be persuasive. And if you are persuasive, you will get
what you want; you will achieve the objectives of your
communication.”
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Evening News. WGNX-TV, Atlanta.
July 24, 1996. On-camera interview on cultural differences.
-
National Public Radio. May 1
and 2, 1996. Interviewed by David Molpus for expert background on the
Mitsubishi case on sexual harassment.
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CHOG Radio, Toronto, December
21, 1995. Live interview on politically correct language.
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“Santa wouldn’t have a chance
in politically correct era,” Emory Report, December 11, 1995. Article about
political correctness.
“In our attempts to be
non-offensive, we have become non-descriptive, even inaccurate in our
communication,” said Bienvenu.
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5pm News. WAGA-TV, Atlanta.
November 10 and 11, 1994. On-camera interview on a feature about women in
the workplace.
-
Talk Back Live, CNN, October 24,
1994. Dr. Bienvenu appeared as a guest expert (along with Deborah Tannen) on
gender differences in workplace communication.
-
Employment News. September 7, 1994.
Quoted liberally in an article on the ethics of resume writing.
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Computer Currents. December 1993.
Quoted liberally in an article about presentation skills.
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“Differences in perception
affect credibility at work,” Atlanta Journal and Constitution.
January 24, 1993. Guest column in the Business section.
“On an individual level, we
must all recognize that as communicators, we have tendencies. As audiences,
we have biases and expectations. But as employees, we have responsibilities
to recognize our own and the strengths and weaknesses of others. Then we
will ensure the greatest possible perception of personal and corporate
credibility.”
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“Hone your skills, establish
credibility to gain stature as a communicator,” Atlanta Journal and
Constitution. January 17, 1993. Guest column in the Business section.
“Confidence comes from knowing
your audience, determining exactly what you want to accomplish, and sound
preparation. When you are confident, your enthusiasm
will result in good eye contact, appropriate movement, and an interesting
voice.”
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“Gender credibility affects
all, expert says,” Gwinnett Daily News, Sunday Business. March 24,
1991. Interview with and profile of Dr. Bienvenu with photo.
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"The gender gap in business,"
Georgia Trend. November 1988. Five-page interview with color photo,
the first Georgia Trend “Q&A” feature on a woman.
Bienvenu researches
the way women and men communicate in business. In general, research shows that
men are perceived as more credible writers and speakers in business than
women. Bienvenu has explored the reasons why, and believes she has found ways
in which both men and women can increase their effectiveness with audiences,
employees, and bosses.