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 “Confidence comes from knowing your audience, determining exactly what you want to accomplish, and sound preparation."
--Dr. Bienvenu
 

Dr. Bienvenu . . .  In the News!

 

 

The Coaching Commons

  • The Coaching Commons.  October 2010.  "Winning a Losing Game: Coping with Client Failure," Bennett Voyles.

    So how do you make sure your clients win?

    Ask around.  Sherron Bienvenu, a consultant and coach based in Utah, always asks around the company about her potential coachee before she agrees to an engagement. “If everybody thinks this individual is not performing or doesn’t get it, or is the cause of what is going wrong in his or her division, if everybody holds that perception…..then it won’t work,” says Bienvenu.

    Talk about the risks upfront. Managing expectations with the team that hired you is important.  Bienvenu always tries to give her clients a full picture of what she thinks she may be able to accomplish, and even more importantly, how it could fail. “Here’s all the analysis, here’s the strategy, here’s the tactics, here’s the best stuff — and here’s all the reasons why it won’t work,” says Bienvenu.

    If the situation looks hopeless, Bienvenu will also turn down the engagement. “They need a rescue helicopter, not someone to tell them how to drive the boat."

    Click here for entire article.

 



 

 


 

        Click here for entire article.


 

  • "I Hate My Job," pink, April-May 2006.

    So how much should you tolerate?  Too often, women stay too long, says Utah-based consultant and trainer Sherron Bienvenu, professor emerita at the Goizueta Business School at Emory University and visiting professor at the international MBA program of the Helsinki School of Economics.  They stay because they like the location, they have a close friend at work, they don't want to let their co-workers or subordinates down, or, simply put, they don't want to lose the cash and benefits.  "Women tend to think they are one foot out of the poorhouse," Bienvenu explains, which means "they're less likely to take risk" and leave a job they hate.

    Articulate exactly what you don't like, she says.  If it's a supervisor, perhaps you can move within the company and work for somebody else.  If it's the schedule, create a proposal to suit your needs and benefit the company, and approach management with it.  If it's because you feel overwhelmed, maybe you can negotiate an intern to help with tasks or take a training course in an area in which you're weak.  "Rather than making a blanket statement, be specific," Bienvenu advises.  "Ask yourself why and why until you get down to an answer."

     

  • "Taming of the Crew," Women's Health, January-February 2006.


    On ignoring The Daily Tabloid: Let her down gently with one of these lines: "I guess we'll find out, won't we?" or "I'm sorry, I really do have to hop on this conference call," suggests Sherron Bienvenu, PhD, author of Just Talking.  These dead-end sentences convey that you don't really care about the district manager's marital problems.  She'll take the hint....

  • "Stop Apologizing," Women's Health & Fitness, October 2005.

    On substituting "I'm sorry" with another phrase: Sherron Bienvenu, an expert in gender differences in the workplace with a PhD in social psychology, recommends trying, "That's too bad," or "I'm sorry to hear that," when trying to empathize with a friend.  If you do need to acknowledge an error, try "I regret that happened," or "I take responsibility for that." 

    "The minute you say you're sorry, it is your fault and you are to blame," she says.  "We're saying, 'It's my fault,' and that is what men are more likely to hear."

    Bienvenu says once we learn how to move past apologizing, we can start finding real solutions to life's problems, especially in the workplace where not saying "I'm sorry" can work to your advantage.  "Using the words, 'I take responsibility,' says 'How can I help you resolve this?'" she says.
     

  • "The Big Finish," Goizueta Magazine, Winter 2005.

    Clearing the Hurdles to Successful Execution: Sherron Bienvenu, professor emerita at Emory...expert in management communications and social psychology and visiting professor for the International MBA program at Helsinki School of Economics...notes, "If you look at companies that have a consistent image with all of their constituencies, they have a clear intention at the beginning of the strategy state and build their identity for all their constituencies based on those intentions."

    Applying Execution Strategies at Home:  "Today's executives are very effective at the office, and what makes them effective in the workplace will also work at home.  You don't do your partner's work at the office, so don't do your spouse's work at home.  You train your subordinates to become independent, so apply the same practice with your children.  You have a meeting and clearly articulate your needs, goals, and experiences.  Do it at home."
     

  • "Making Small Talk, Stirring Up Anxiety," The Boston Globe, December 19, 2004

    Conversation killers and taboo topics: With newspaper headlines rotating between religion and politics, it may be difficult to discuss current affairs without invoking one, if not both of these normally taboo topics. Surprisingly, specialists seem to be a bit more lenient about their appropriateness. Most say they can be broached, but only where you know in advance that you share a similar viewpoint or interest. But what if a conflict ensues? Sherron Bienvenu, a senior partner with Communications Solutions in Orem, Utah, uses a standard line like "I have a lot of hope everything will work out," and then changes the topic. If pressed, she suggests discussing a personal experience, before changing the subject or moving on.
     

  • "Vioxx Alters the Equation at Merck, The Star-Ledger, December 5, 2004.

    "The entire industry needs to be taking care of their employees," said Sherron Bienvenu, a communications consultant and former professor at the Goizueta Business School at Emory University who considers Merck's situation a case study in how a company must communicate with its employees.  "Pharma people are all going to be skittish about their jobs."

  • "Are You a She-Devil at the Office?", OPTIO. September 2004.

    Journalist Helena Ranto-Aho translated her favorite points (from her multiple-page article on Dr. Bienvenu in this Finnish business magazine ):

    "To a she-devil another smart and ambitious woman is a threat. At the work place, there is no shortage of such devils," says professor Sherron Bienvenu.

    Bienvenu claims that she-devils clearly out number their male counterparts.

    "Men are motivated by competition and they enjoy their old boys network. Men can argue aggressively at meetings and go play golf afterwards. For women the argument does not end with the meeting - they tend to take disagreements personally. Competition does not motivate women; they are motivated by affiliation."

    "Women are not good at taking credit for their accomplishments. If a woman succeeds, she thinks and says that she was lucky, that her team worked extremely hard, and that she received ample support from her mentor. If a man succeeds, he simply thinks that he is smart and deserves it."

    "People who are good on their feet are tempted to prepare poorly. Their presentations can be very entertaining but leave the listener with little else. The message often remains unclear." 

     

  • "Industry Outlook: Women in Business," Utah Business.  September 2004.

    Excerpts from  a roundtable of women leaders.

    "No one argues that men and women, as groups, tend to--note the qualifiers--bring different qualities to the table. If you look at profiles of women millionaires, what is remarkable is that they have come into traditionally male environments and brought wonderful female skills with them.  So the women who are really successful know when to use traditionally feminine skills and when to use traditionally masculine skills."

     

  • "Men, Women, and Communication Breakdown: Six Fixes," MSN Business Central. April 2004. Article on tips to smooth the communication between men and women.

    Women frequently rely on images about home and relationships.... Sherron Bienvenu, a communication consultant based in Utah, says she "once told a client that follow-up training would be 'icing on the cake.' I envisioned icing as the finishing touch that completes the project and makes it most presentable to the receiver. His perception of icing was of sweet, unnecessary, junky stuff that you scrape off." Needless to say, she didn't nail the deal.
     

  • "Sugar and Spikes," Orlando Sentinel. April 30, 2004. Article about mean girls becoming mean women.

    Sherron Bienvenu, a business consultant who specializes in gender, divides working women into two distinct categories: The ones who see a potentially powerful woman and want her on their team, and the ones who want her dead. "She takes one look at you and is plotting your demise."

     

  • "Guy-Speak, Translated," Cosmopolitan. March 2004. Selected quotes from Dr. Bienvenu:

    "Men are simply wired differently," explains Sherron Bienvenu, PhD, professor emerita and communications expert at Emory University.  "They speak the language of logic and action, while women are driven by their emotions and feelings, and this can cause all sorts of misunderstandings."

    "Everyone tends to perceive appropriate behavior based on what they do themselves," says Bienvenu.  "So if women put extra meaning into what we say, we expect men to do the same.  But that is not the case."

    "Find a new way to talk to each other that breaks the familiar 'she asks, he answers' mold," says Bienvenu. 

    "The use of humor often makes a woman feel that a man is trivializing her concerns," says Bienvenu. "Tell him that you feel diminished. If he's worthy, he'll acknowledge your feelings and be a bit more serious."

    Ask for help? Yeah, right. "Make it a team problem, not his problem," suggests Bienvenu.

    "Men try to exit an argument as soon as possible, while women will hash it out for hours," says Bienvenu. 
     

  • "Stand Up or Shut Up," Succeed.  Winter 2004.  Article on standing up for yourself in the workplace. 

"When you encounter a workplace conflict, before speaking up, ask yourself what's the worse thing that could happen," says Sherron Bienvenu, author of The Presentation Skills Workshop and consultant at www.chinup.net. "Could you lose your job? Or is the worse-case scenario something less than that?"

"Pick your battles and pick your target audience.  You need to put yourself in situations where you have credibility.  Approach people with whom you have a relationship where you know what you say counts."

"There are a couple of questions you can ask yourself to slow down your ego," says Bienvenu. "When people justify challenging a boss or a co-worker because of the 'principle of the matter,' that's the wrong answer.  You want to be able to explicitly tell someone why what they've done is wrong, not just point to a 'principle.'"

  • "Communicating Across the Gender Divide," Knowledge@Emory (http://knowledge.emory.edu).  December 2003.  Article stressing the importance of recognizing and dealing with gender communication issues.

Bienvenu says that it is crucial to avoid the blame game.  "It is important for men and women to know that this isn't a situation created by them.  It is a challenge for both, however, to solve."

Among the suggestions Dr. Bienvenu offered: Managers should be sure that when they give feedback, that they male or female employee they are talking to is clear about what was discussed.  "Women often dwell on the negative, while men tend to remember only the positive."

  • "Equipped for Sales," Selling Power. September 2003. Article on presentation technology. Dr. Bienvenu talked about "the human touch."

    "The worst problem with technology is that it is seductive," warns Sherron Bienvenu. "Salespeople are often lured into the idea that if we use high-tech presentation technology, we are immediately going to win clients and make money. The truth is that we are only going to distract them with bells and whistles."

    Bienvenu believes that success ultimately hinges on a sales professional's ability to convey a clear and simple sales message to audience members. "As you add technology to a presentation, it becomes more necessary to simplify your message," advises Bienvenu.

     

  • Kauppalehti, Daily Newspaper, Helsinki, Finland. March 27, 2003. Dr. Bienvenu liberally quoted in feature article on the Helsinki School of Economics’ MBA program. Included two color photos.
     

  • "How Misconceptions Can Create Havoc in the Workplace." Knowledge@Emory.  September 2002. Article largely based on interview with Dr. Bienvenu and including
    many references to material in Business Communications (with Paul R. Timm).
     

  • “In interviews, surprises can be the norm,” Carol Kleiman, The Chicago Tribune. August 25, 2002. Column based on interview with Dr. Bienvenu.

    "I was asked by a large defense contractor exactly what I'd done in his  industry," Bienvenu said. "I couldn't say I had ever built large attack planes, but I did say I didn't have to know how in order to teach workers how to communicate better. I knew that the only way I was going to be hired was if I didn't sweat."

    Bienvenu didn't, was hired to teach one class, and then was retained for three years. "Expect the trick questions and roll with them. Be prepared."

     

  •  “Practice makes interview perfect,” The Daily Sentinel. Nacogdoches, TX. April 10, 2002. Based entirely on an interview with Dr. Bienvenu. Included photo.

    Bienvenu trains her students to begin thinking things through before they get to the interview. . . .
     

  • "Mentors pay it forward,” Goizueta Business Magazine. Spring 2002.
     

  • “Professor takes terror out of job interviews,”
    The Atlanta Journal-Constitution. March 31, 2002. Based entirely on interview with Dr. Bienvenu.

        

    “It’s such a terrifying job market . . . I wanted to give these students an edge,” Bienvenu said.
     

  •  “Business Water Cooler Stories.” Associated Press. March 19, 2002. Story ran in at least 15 newspapers around the country.

    . . . management communication professor Sherron Bienvenu prepares her charges with a collection of ‘nightmare questions’ during class . . . .
     

  • “Same words, different worlds in gender discourse,” Atlanta Business Chronicle. January 28, 2002. Based entirely on interviews with John Grey (Venus, Mars) and Dr. Bienvenu. Included a quarter-page excerpt from Business Communication: Discovering Strategy, Developing Skills.

    It’s not about assigning blame or a ‘right’ way to communicate, contend Bienvenu and Gray. It’s about overcoming ignorance and recognizing     differences. “A female employee who sounds tentative and seems to lack confidence through nonverbal behaviors such as a soft voice, tilted head, or lowered eyes may have been socialized to communicate that way,” Bienvenu said. “She might really be quite smart, but she never learned to communicate effectively.”
     

  • “Expert advice,” FORTUNE Small Business. October 2001. Piece on presentation skills. Included photo.
     

  • “Faculty lend voices to help public understand tragedies,” Emory Report. October 1, 2001. Recognized professors who had conducted media interviews in the wake of 9-11.
     

  • “Increasingly, E-mail’s the glue,” Atlanta Journal-Constitution. June 3, 2001.

    “One of the decisions we make as communicators in choosing the correct way to send a message,” Bienvenu said. “Because it’s easy and fast, we are going to choose it. E-mail has given us one more way to screw it up. The mouse often works faster than the brain.”
     

  • “Women and Road Rage,” FoxNews: Evening News on Thursday. September 28, 2001, throughout the day on Friday, Noon News on Sunday. On-camera interview about women drivers.
     

  • “Working Women Won’t Come Cheap Anymore,” The Atlanta Constitution, September 13, 2000. Interview about salary discrepancies.
     

  • “Delivering Better Presentations.” Vitality, July 2000. Based on an interview with Dr. Bienvenu (only source).

    “Your audience will forgive you if you walk too much or talk too fast,” Bienvenu said. “But they’ll never forgive you—and you won’t achieve your objectives—if you’re not enthusiastic. You must show sincere enthusiasm for them, their needs, and your objectives.”
     

  • Automotive News. 2000. Long interview with Susan Carney providing background for her featured article on women in the automotive industry.
     

  • “Use Visuals to Enhance Your Closing,” Successful Closing Techniques, May 2000. Based entirely on an interview with Dr. Bienvenu (only source) and also contained quotes from the visual aid chapter of The Presentation Skills Workshop.

    “In selling, you are the primary focus,” says Sherron Bienvenu, PhD. “Visual aids should help guide your audience and reinforce your key messages—not distract them with glitz.”
     

  • Evening News. Stod 2 (Iceland’s Channel Two). September 23, 1999. Interview on workplace issues shared by American and European women.
     

  • Morganbladdid newspaper in Reykjavik, Iceland. September 22, 1999. Quoted in an article on gender differences in workplace communication.
     

  • Connections (quarterly newsletter of the Pennsylvania Medical Society). Summer 1999. Interview feature on Dr. Bienvenu on the necessity of physicians to be good communicators.

  • Morganbladdid newspaper in Reykjavik, Iceland. June 3, 1999. Feature interview, business section.
     

  • BYLGJAN FM 98.9. Reykjavik, Iceland. March 6, 1999. Live radio interview on gender differences in workplace communication
     

  • “Say It Smart” .Aspire Magazine. October 1998. Dr. Bienvenu liberally quoted in an article about presentations.
     

  • “Jobline,” GPTV. June 1998. Interviewed on camera for a jobsearch special. Aired Dr. Bienvenu’s entire interview (about 2 minutes).
     

  • Evening News. Fox 5 News. March 1998. Interviewed on camera for a women at work segment.
     

  • Aspire Magazine. December 1997. Interview re: common errors by women at work.
     

  • Copley News Service. National release in October 1997. Interviewed with Alison Ashton re: messages communicated through business etiquette.
     

  • “Emory’s Book Helps Business People Communicate Across Cultures,” Today’s Atlanta Woman. Summer 1997. Feature on CrossTalk. .

    "We realize individuals may not exhibit the specific behavior we discuss,” Bienvenu says. In fact, the communication model used throughout the book     suggests, first and foremost, that a business communicator should consider the specific environment and situation in which the message will take place.
     

  • “Thriving in a Life with Options,” Atlanta Journal and Constitution. May 4, 1997. Personal and professional profile of Dr. Bienvenu by Maureen Downey. Included section front-page color photo.
     

  • Peach State Radio. December 20, 1996. Feature interview on political correctness and gender.
     

  • “Emory professors’ book deals with the multicultural global market,” The Decatur-DeKalb News. October 31, 1996. Feature on CrossTalk.
     

  • Atlanta Business Chronicle. October 18, 1996. Article about CrossTalk.
     

  • Book helps business people communicate across cultures,” Emory Report, September 23, 1996. Feature on CrossTalk.

    Bienvenu writes, “If your audience perceives that you are credible, you will be persuasive. And if you are persuasive, you will get what you want; you will           achieve the objectives of your communication.”
     

  • Evening News. WGNX-TV, Atlanta. July 24, 1996. On-camera interview on cultural differences.
     

  • National Public Radio. May 1 and 2, 1996. Interviewed by David Molpus for expert background on the Mitsubishi case on sexual harassment.
     

  • CHOG Radio, Toronto, December 21, 1995. Live interview on politically correct language.
     

  • “Santa wouldn’t have a chance in politically correct era,” Emory Report, December 11, 1995. Article about political correctness.

    “In our attempts to be non-offensive, we have become non-descriptive, even inaccurate in our communication,” said Bienvenu.
     

  • 5pm News. WAGA-TV, Atlanta. November 10 and 11, 1994. On-camera interview on a feature about women in the workplace.
     

  • Talk Back Live, CNN, October 24, 1994. Dr. Bienvenu appeared as a guest expert (along with Deborah Tannen) on gender differences in workplace communication.
     

  • Employment News. September 7, 1994. Quoted liberally in an article on the ethics of resume writing.
     

  • Computer Currents. December 1993. Quoted liberally in an article about presentation skills.
     

  • “Differences in perception affect credibility at work,” Atlanta Journal and Constitution. January 24, 1993. Guest column in the Business section.

    “On an individual level, we must all recognize that as communicators, we have tendencies. As audiences, we have biases and expectations. But as employees, we have responsibilities to recognize our own and the strengths and weaknesses of others. Then we will ensure the greatest possible perception of personal and corporate credibility.”
     

  • “Hone your skills, establish credibility to gain stature as a communicator,” Atlanta Journal and Constitution. January 17, 1993. Guest column in the Business section.

    “Confidence comes from knowing your audience, determining exactly what you want to accomplish, and sound preparation. When you are confident, your     enthusiasm will result in good eye contact, appropriate movement, and an interesting voice.”
     

  •  “Gender credibility affects all, expert says,” Gwinnett Daily News, Sunday Business. March 24, 1991. Interview with and profile of Dr. Bienvenu with photo.
     

  • "The gender gap in business," Georgia Trend. November 1988. Five-page interview with color photo, the first Georgia Trend “Q&A” feature on a woman.

    Bienvenu researches the way women and men communicate in business. In general, research shows that men are perceived as more credible writers and speakers in business than women. Bienvenu has explored the reasons why, and believes she has found ways in which both men and women can increase their effectiveness with audiences, employees, and bosses.

 

 
 
 
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